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The Deep End Podcast Ep. 14: Making Sense of It All with Attentive

There’s such a thing as “too much information”, especially for companies scaling out their sales operations. That’s why Attentive was born in 2015: to help sales teams make their increasing pipelines simpler to manage. Indeed, the small, Portugal-based team is itself focused on scaling, having participated in accelerator programs like Techstars.

In this episode, Attentive founder and CTO Pedro Araújo talks about what it takes to build a tech product from the ground up. Discover their approach to running an engineering team, from adopting new open source technologies, to onboarding junior developers and learning about cloud infrastructure.

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Hollie Haggans heads up Global Partnerships for DigitalOcean’s Hatch program. She is passionate about startups and cold brew coffee. Get in touch with questions at